GrowthShoot was established by two young women who had a deep desire in finding meaningful ways to participate in the South African agricultural sector, especially as the sector has been identified as one that has great potential to create employment, as stated in the South African government’s National Development Plan.
With both women having strong ties to the Free State province of South Africa, this led them to observe the challenges faced by the province, namely, high youth unemployment and high levels of poverty. Free State has a large population of smallholder farmers who are highly dependent on their land for their livelihood but are not able to utilise their land to its full potential. The youth who reside on these lands and the youth who have graduated in the field of agriculture are amongst the unemployed youth in Free State.
GrowthShoot aims to create scalable business models that provide agribusiness opportunities to the youth in agriculture and smallholder farmers by collaborating with established agribusinesses to accomplish this objective.